Building CRM Capability for Organisations and Professionals
What does ‘CRM’ mean?
CRM stands for ‘Customer Relationship Management’.
A CRM platform is a digital system that helps organisations store, manage, track, and analyse all interactions with current and potential customers.
By bringing customer information, communication, and activity together in one place, an effective CRM system enables businesses, and their teams, to operate more efficiently, and maintain strong customer relationships.
Today, CRM platforms are widely used across various industries in New Zealand, to manage customer, client, and/or stakeholder relationships.
What programmes does NZALI offer in this space?
NZALI offers a range of training pathways designed to build capability across the diverse CRM needs of organisations and professionals. These include:
- NZQA-approved CRM Micro-credentials (Levels 4, 5, and 6).
- CRM Refreshers (online workshops).
- Tailored CRM Training for businesses and organisations.
To explore these pathways in more detail, click the button below to visit our dedicated CRM Skills Builder website: